On July 15th, 1983, a "flower" was born in the area of El Oued, and more precisely in Kouinine : the "Parfums Wouroud" company.
Gradually blossoming like a rose, this company would constitute within a few years one of the jewels of the country s industry and compete with the best international perfume trademarks.
Such extraordinary development is well illustrated by the exceptional beauty of its production site which is endowed with an original and enchanting architecture. Indeed, while remaining faithful to traditional Sahraoui legacy, the building benefits from the very latest technologies in the field of construction.
In fact, this company and its numerous distribution relays all over the country epitomize growth and development stemming from decades of persistent effort and passionate devotion.
From generation to generation
It was the company s founder, the late Hadj Salem Djedidi, who, relying on his enterprising spirit, got involved in commerce at an early age, exactly in 1938. Having escaped execution in the colonial jails, he resumed his activity after the countrys independence and in 1963, he became the first perfume manufacture in Algeria.
He was succeeded at the head of the company by the present chairman and managing director, Mr Mohammed Bachir Djedidi whose genius, far-sighted vision and rigorous management opened to "Parfums Wouroud" an international scope. Relying on such success, Mr. Djedidi, who is passionately devoted to his enterprise, decided to conquer other economic fields and gradually created a powerful industrial group of companies. The latter presently includes 3 large companies that are concerned with as different fields as perfumery, cosmetics and printing and packaging, employing more than 300 persons.
It is worth mentioning that Wouroud is strongly committed to modern technology as a basis for its growth policy. For instance, the computerization of the companys management and the use of fax transmission were introduced as early as 1987, the bar code in 1993 (the first company to do so in Algeria) and the New Information and Communication Technologies in 1994.
It is also noteworthy that beyond its economic and industrial dimension, Wouroud is above all the perfect epitome of a human adventure which started more than forty years ago with the wild dream of a talented perfumer, and which is carried on today by an outstanding manager, who is both humanistic and enterprising.