Wouroud s real driving force rests on its human potential, in addition to its last-generation production equipment which gives it a prominent position in the African continent.
Indeed, the company's chairman and managing director Mr Mohammed Bachir Djedidi gives paramount importance to the human dimension and fundamentally focuses his management strategy around it.
Thus, working in a most agreeable atmosphere as part of Wouroud personnel is a source of pride. For example, the restaurant of Wouroud industrial complex is open everyday and serves varied, healthy and controlled free meals to the workers as well as to transient visitors. VIP guests are personally received by the chairman and managing director following the noblest tradition of hospitality and conviviality.
Concerning the welfare aspect, Wouroud is also deeply committed to the wellbeing of his personnel as illustrated by the health centre endorsed by the concerned ministry. It is equipped as a modern medical clinic with an ambulance for emergency cases and takes care of all the personnel as well as their children.
On the human side, a very specialized supervision is guaranteed by an administrator, a doctor, an educator, a social worker, and a psychologist. For instance, the psychologist deals amid other things with the schooling attendance of the personnel's children, visiting them at school and providing help to solve their schooling problems, she is thus the link between the parents and the school. The doctor cures the personnel in his surgery inside the Wouroud complex. He also sees to their medical follow up at home and at hospital. The medical care room is equipped to face emergencies as well as first aid.
Besides Wouroud's effort to reinforce its internal policy, it also gives vital importance to external relations. Not only is it always attending economic events organized within the country or abroad, but Wouroud takes pains to get closer to the customer and thus meet his demands or even anticipate them. Customer satisfaction is indeed the cornerstone of Wouroud's development policy.
Hence, a deeply-thought working strategy based on respect for ancestral human values has enabled Wouroud to secure a leading position in national economy which it intends to keep thanks to the required maturity and wisdom.