Wouroud is situated at EL-Oued, the city of thousands of domes and basin palm groves.
Wouroud is located in Kouinine industrial area, covering a surface of 25.000 m² and constituting a living paradox that combines the highest technology with the purest tradition.
Indeed, this building masterpiece following age-old local architecture is breath-taking in its splendour and ingenuity. Its visitor is overwhelmed by such profusion of high domes, ornamented friezes, smart arabesques, light pillars and large windows opulently open to pastel colours. Its daily lighting ingeniously revives the model of the Alhambra Andalusian palace, and wittingly floods the workshops with sunlight all day long, while at night, lighting is provided through ostentatious chandeliers.
WOUROUD: more than just a perfumes company
On the other hand, particular care is given to aesthetics. Right at the entrance of the site, loftily stands a magnificent sand rose with a beautiful fountain flowing around it. Such splendid sight recalls the mystical union of the vegetable and mineral kingdoms and invites the visitor to discover the mysterious world of perfumes.
A two-storied building, "Wouroud Perfumes" company displays on the first floor large administrative areas that all give access to the workshops located at the ground-floor where the different steps of production take place and which benefits from almost continuous lighting thanks to the particular structure of the ceiling domes.
In this futuristic atmosphere, full of plain welfare, Wouroud Perfumes creates products that are essential to body care : perfumes and toilet waters, deodorants, caskets and the much-appreciated perfumed pocket-bags.
Thanks to a highly-qualified staff and last-generation production equipments, Wouroud Perfumes range of products enlarges day by day and displays the know-how of several generations. Indeed, Wouroud Perfumes has really become a reference on the Algerian market.